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Purple Pursuits Team

Key Legal Challenges of Big Data …Indian Legal Regime

Data is money in this data driven era and interestingly data everywhere including lot of free flow of data and information but the business which knows to how utilize the data for commercial gain are growing by leaps and bounds globally. Big data is another step to business success. The big data technology revolution is allowing businesses to realize the full potential of their data by commercial exploitation Big data is neithernovelnor alien in this data driven era but definitely part of emerging and trending technologies like artificial intelligence   Big data and artificial intelligence are two trending words that Continue Reading

Startup Legal Playbook: Indian Scenario

Lot of people dream to start a business but fear of risk and failure keeps half of them away. Those who venture into business also will have endless & countless questions ranging in their head as to where, when & how on each aspect of the proposed business & concerns around the legal is key among them.   I) Different Layers to Law to Protect Business: Law and business go hand in hand and complement to each other. When business tries to override the law faces risk of penalty & punishment. Its known fact that risks are inherent in business Continue Reading

Are Chatbots Regulated in India?

I) Introduction:Artificial intelligence (AI) is one new & emerging technology which has already disrupted many sectors and disruption is ongoing in the fields like law, education and finance. Plus, AI has large potential to disrupt the future. AI wave is sweeping by way for novel, advanced, and prominent innovations in different fields, industries and various walks of the life ranging from chatbot to predictive software. Thereby AI is challenging & disrupting the prevailing as well primitive practices and processes.   II) Chatbots:Chatbots are no more foreign and we all get to use them often; Siri & Alexa are the popular illustrations. Chatbot Continue Reading

Privacy by Design: Intersection of Law & Technology

Accelerated digital transformation is boosting the challenge of data security & safety.Cybersecurity measures and privacy by design are gaining steady momentum.   What is Privacy by Design?   It is approach to incorporate the privacy principles while creating new technologies be it product or service. When privacy is added to technologies and systems while creating by default. What are the KeyPrinciples of Privacy by Design?   Privacy by default like use of automatic protection of personal data, usage of tools to classify the data and so on Integration of privacy into the design of systems, software’s and services by addressing Continue Reading

Big Role of Petty Patents

Don’t go by there name petty as petty patents are useful and appropriate for an incremental invention or innovations. Petty patents are one form of intellectual property rights. Play big role in boosting the economy and promoting the innovations and minor inventions. Any business can reap the benefits in form of the complementary to the invention especially where invention lacks patentability but involves low inventiveness and improvements. Petty Patents can be boon to start ups and small business who is usually looking for budget friendly, swift registration and less formalities.   What is Petty Patent? Petty patent is a patent Continue Reading

EGALITARIAN DIFFERENTIATION IN BINARY GENDER

I)Why Egalitarian Differentiation in Binary Gender? Egalitarian simply means all people should be treated equal as all human beings are born equal. Egalitarianism can be instrumental or non-instrumental depending upon the conditions in which it used. Gender egalitarian in situation of gender inequality is non instrumental. So, to treat the gender inequality in the binary gender egalitarian differentiation is required. Gender egalitarian values impacts negatively the weaker gender which paves the way for egalitarian differentiation in the binary gender.   II)Is Egalitarian Differentiation Between Binary Gender Needed in India? Answer is affirmative & historically women in India did not have Continue Reading

No More Tiny Liners & Small Prints      …Disclaimers

Risks are inherent in all kind of businesses and businesses without risk are nearer to impossible. Comprehensive disclaimer/s can go a long way towards mitigating and reducing those risks and helps in safeguarding your investment & efforts. The areas of risks you identify guides you through your choices of disclaimers to include & details to be incorporated therein.   Why Disclaimers? Inclusion of appropriate disclaimers considering the business need and type of risks acts as an added layer of protection to safeguard to business. Disclaimers are important & integral part in ensuring your customers are aware of potential risks and Continue Reading

Role of Tiny Liners & Small Prints

Risks are inherent in all kind of businesses and a business without risk is nearer to impossible. Comprehensive disclaimer/s can go a long way towards mitigating and reducing those risks and helps in safeguarding your investment & efforts. The areas of risks you identify guides you through your choices of disclaimers to include & details to be incorporated therein.   Why Disclaimers? Inclusion of appropriate disclaimers considering the business need and type of risks acts as an added layer of protection to safeguard the business. Disclaimers are important & integral part in ensuring your customers are aware of potential risks Continue Reading

Common IP Misconceptions: Hamper Businesses

Many entrepreneurs believe their organisation do not have anything worth protecting. Its biggest myth about intellectual property rights (IP) which needs to be changed. All companies have some IP worth identifying.   IP is only for technology companies and large corporations its pure misconception. IP is created or existed in all type and size of businesses even smallest business who is creative and innovative because of their better and smarter ways of doing things owns the different forms of IPs.   Equating patent with IP, it’s solely due to sheer lack of knowledge about IP and please be aware that Continue Reading

How to Protect Business Ideas: IP Perspective

Businesses across the globe are regulated by different laws and regulations by govt. But business ideas are not governed by specific law or regulations protecting them is really challenging. Here idea means a concept that is there only in mind. Patent: Idea that only exists in mind is not patentable and disclosing idea in detail even loose the future patent protection. Copyright: It protects the expression and not idea thus unless business idea into fixed form like writing, photo or graphics is not protected under copyright law. Trademark: Trademark protection is available to goods or services that are distinguishable but Continue Reading
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